You have an idea for a blog, website or you’ve created a product the world needs and now you’re ready to build a website. Nowadays it’s easier than ever to plan, design, and launch a website even if you’re not a web developer or typically have the tech savvy to understand web design languages like HTML and CSS. Once you’ve decided on a hosting provider the first step in the process is registering your domain name. At this point, you should have taken the time to brainstorm a catchy and memorable domain name that represents your brand.
Next, you need to purchase a hosting package from a reputable hosting provider. When starting out it’s recommended to start with a scalable shared hosting plan. At this point, you want to check and see if SSL Certificates are included in the plan or if you need to purchase one from your host. This is especially necessary if you plan to accept sensitive details from your clients like banking and financial information. Note that Google now flags websites without SSL Certificates with a “Not Secure” just before the URL bar. Users will want to know the site they are visiting is trustworthy.
Finally, you can use any web tools your host has included in your hosting package like web building tools and customizable web templates. These will help you with setting up what your website will look like. Though planning ahead of time will help you choose a template that is right for you. There are 5 things you should keep in mind when setting your plan.
Let’s look at 5 things you must consider when building a website.
- Ensure that you have a Clear Vision and Direction for your Website
- Create your Content Marketing Strategy from the Onset
- Define and Understand your Target Audience
- Set Realistic Future Goals for Scalability
- Determine Ways to Engage your Audience
1. The Vision and Direction for your Website
Before you get too caught up in the look and feel of your website you need to have a clear understanding of the long term vision and direction of your website. Knowing this before designing your website can help you pinpoint certain aspects of the design that lends to your website’s purpose. To help you craft a vision and focus the direction of your website ask yourself the following questions:
- What purpose will my website serve?
- What type of website will help better serve my audience? (Blog, e-commerce store, member’s site, information centre, etc.)
- How will my website benefit my audience?
- What will draw users to my website?
These questions can help your website design to always serve its overall purpose. Consider how frustrating it would be if someone came to your website to purchase products or service but they had to sift through pages of information first before getting to the goods. They would probably leave immediately hurting your business’ reputation. Likewise, if a user came looking for information that your website promised to provide only to be bombarded with products for sale. Clearly define what your website does and stick to it. Let your design follow the website’s purpose. Plan for the scalable future but do this in increments.
2. Creating your Content Marketing Strategy
Having a great Content Marketing Strategy from the onset is the perfect way to ensure your website’s long term success. No matter what type of website you decide to build, sharing valuable content is a must to boost SEO and give value to your audience. Every website should have a blog. Yes, you read that correctly. Businesses that have a blog have higher conversion rates. If you want to be an authority in your field then creating useful content is the way to do it.
Take the time to plan the content out by using a content calendar. You want to have a variety of content on your website in the form of a long-form blog post that explains a problem, short blog posts, visual content, audio content, videos. Keep the content relevant to your website’s purpose. Your content’s purpose should be designed to attract, retain and convert your new visitors and keep the loyal ones coming back for more.
3. Define, Know and Understand Your Target Audience
This goes back and ties into having a clear vision for your website. Once you know the purpose you can then target your audience. You need to understand how your audience thinks, how they react to various forms of content, what their wants and needs are. Knowing the demographic you are catering to is important to tailoring content to them and marketing. Continually check metrics on how your users are interacting and engaging with your website so you can better improve the content you create for them and the marketing strategies you use going forward. This ensures that your audience continues to grow and come back.
4. Set Realistic Future Goals of Scalability
Scalability Potential is essential for the continued success of any business. Therefore it is imperative to set future goals to ensure that growth is steady. You want these goals to be realistic and not too lofty. If you hope to become the leader in your field that goal setting and whatever frequency you wish is the best way to get there. You want to always set rewards for milestones you achieve as well as this keeps your own momentum up. Always leave room for expansion.
5. Engaging Your Audience
Grabbing your audience attention and leading them to your website is one thing but holding their attention and getting them to complete a call to action or convert is another thing entirely. You need to give your audience exactly what you promised because that is why they came. You have what they want to always give it to them with a cherry on top.
If your audience is coming to you for quality content and information then you must ensure that you continuously provide that content as promised.
Give users extensive and informative guides in the form of long-form blog posts, explore e-books, white papers, swipe files and videos.
Ensure that all of your content has stunning visual elements to grab the eye and hold the attention. Make your content delectable for consumption.
If your users are coming to a shop on your website for products they just have to have then make sure those products are easy to find with great descriptions and multiple viewing options. Whatever your audience craves be the one to give it to them with a click of a button.
We’ve given you a lot to think about and rightly so. Your website is important and the first look a user has of your brand and business. Do it right the first time. Beyond everything mentioned above make sure that your website has a great Backup Solution because anything can happen and you don’t want all your hard work to be for nought. You also want to ensure your hosting provider has great monitoring tools and internet security to ward against cybercriminals and hackers. That’s it, you’re all set and well equipped to create a spanking new website that looks great, speaks to your brand’s purpose and contains juicy, delectable content that your audience can’t wait to consume. Success is inevitable!